CASE STUDY: How a 3 Week Social Media Campaign Gained 2 Million Pageviews and Raised $100K for Charity
As a way to celebrate their 20th year in business, CU Direct, created the 20 for 20 Giveback Campaign. This online voting contest was held from December 2 – 22, 2014 and invited credit unions and the public to vote once daily for a Children’s Miracle Network hospital they wanted to receive a $20,000 donation.
Learn how this campaign earned:
2.1 Million Pageviews
350K Votes cast
3.5K YouTube views
774K Mention reach on Twitter
282k Reach on Facebook
Press coverage online, in print and on ABC & NBC affiliates
$100K donated to Children's Hospitals
I will share the objectives of the campaign and the strategy we used to make it a success.
Michael Daehn commented
The second half will be a chance for you to outline and share a promotion for your company or organization. We will provide feedback as a group on your ideas.