Features are not benefits: how to develop value propositions that sell
Many product professionals often confuse features with benefits. However, this is the lazy way to market your products. Worst of all, it doesn't even work well. Your customers do not buy features from you, they buy solved problems. So why is it that so many product managers still struggle to articulate coherent value propositions that focus on solving the customer's pain points?
This Value Proposition Workshop will develop attendee's practical skills to define the target audience, identify their pain points, articulate appropriate messaging, and position the products to sell. In addition to reviewing case studies and examples, attendees will be grouped into teams and asked to develop their own value propositions in a fun competition.
Value and take-aways:
Attendees to this workshop will learn to develop value propositions that don't suck