Proposed topics for ProductCamp SoCal 2015

ProductCamp follows a participant-driven “unconference” format. Session topics and presenters are not determined until participants vote AT THE EVENT on October 24.

This is the official topic proposal site, where interested subject matter experts submit their topic proposals for consideration by YOU at the event.

Below is a listing of topics that have been proposed so far for ProductCamp SoCal 2015. We invite you to “vote” for the topics you think would be interesting. The “votes” cast online are not counted when the agenda for ProductCamp SoCal is created on the morning of October 24.

Propose a topic and cast your unofficial vote for already-proposed topics below.

You've used all your votes and won't be able to post a new idea, but you can still search and comment on existing ideas.

There are two ways to get more votes:

  • When an admin closes an idea you've voted on, you'll get your votes back from that idea.
  • You can remove your votes from an open idea you support.
  • To see ideas you have already voted on, select the "My feedback" filter and select "My open ideas".
(thinking…)

Enter your idea and we'll search to see if someone has already suggested it.

If a similar idea already exists, you can support and comment on it.

If it doesn't exist, you can post your idea so others can support it.

Enter your idea and we'll search to see if someone has already suggested it.

  1. "There is No Time for Strategy :-( " and What to Do About It?

    Product managers are consumed by the tactical duties of the job, working with engineers and marketing, going on sales calls, and then there's always a boatload of email. What's the most frequent lament? There's no time for strategy, the "important stuff". No wonder then, most executive stakeholders from CxO, GMs, SVPs all complain that their product managers are not strategic. What now? This interactive talk will engage participants to discuss proven tips for becoming strategic product managers within their companies.

    3 votes
    Vote
    Sign in
    Check!
    (thinking…)
    Reset
    or sign in with
    • facebook
    • google
      Password icon
      I agree to the terms of service
      Signed in as (Sign out)
      You have left! (?) (thinking…)
    • Are You Really the 'CEO of the Product'?

      What do Marissa Mayer (Yahoo), Sundar Pichai (Google), Satya Nadella (Microsoft) have in common? All of them are CEOs who come from a product background. Most people subscribe to the view that the product manager is CEO of the product. Some disagree citing various reasons. This session will dive into the claim that the Product Manager is CEO of the product, and understand what it takes to become one.

      6 votes
      Vote
      Sign in
      Check!
      (thinking…)
      Reset
      or sign in with
      • facebook
      • google
        Password icon
        I agree to the terms of service
        Signed in as (Sign out)
        You have left! (?) (thinking…)
      • You Went Outside the Building, Listened to Customers. What's Next?

        We all know how important it is to get outside the building, meet customers, ask questions, listen, and we did all that. What next? How do we derive maximum value out of our customer interactions? In this session, we will understand a framework for doing just that. Rahul Abhyankar has helped PM teams adopt and implement this framework with great success.

        3 votes
        Vote
        Sign in
        Check!
        (thinking…)
        Reset
        or sign in with
        • facebook
        • google
          Password icon
          I agree to the terms of service
          Signed in as (Sign out)
          You have left! (?) (thinking…)
        • Customer needs to product design: Ethnographic research and the Kano model

          As product managers, we need a deep, intuitive understanding of our target customers and their needs - and we need to convert these customer needs to product requirements. In this session, we'll talk about techniques to do this:

          1) ethnographic research
          2) analyzing customer needs using the Kano model
          3) crafting product requirements

          This session will be conducted by Todd Birzer, director of product management at Lytx.

          7 votes
          Vote
          Sign in
          Check!
          (thinking…)
          Reset
          or sign in with
          • facebook
          • google
            Password icon
            I agree to the terms of service
            Signed in as (Sign out)
            You have left! (?) (thinking…)
          • Panel Discussion - Ask a PM: Strategy Recommendations for Your 2016 Roadmap

            Come learn how other product managers are planning their 2016 product roadmap. In this panel discussion we will ask several product managers how they plan and communicate their strategy. The panel will also take questions from the audience.

            The panel will be moderated by Andre Theus from ProductPlan. Andre has worked with technology startups for over 15 years. Prior to ProductPlan Andre was with RightScale, Sonos, and Citrix.

            If you are interested in participated on our panel, please contact andre@productplan.com.

            13 votes
            Vote
            Sign in
            Check!
            (thinking…)
            Reset
            or sign in with
            • facebook
            • google
              Password icon
              I agree to the terms of service
              Signed in as (Sign out)
              You have left! (?) (thinking…)
            • How to Improve the Customer Experience and Drive Your Net Promoter Score through the Roof

              Before you send out your next survey to measure net promoter, think about how you are going to make use of that data. Most net promoter programs don't live up to their potential because companies struggle to use the insight to improve their customer experience.

              In this panel discussion, Mike, Geoff, and Zac will explore how to combine the jobs-to-be-done approach and net promoter to create a program that rocks!

              8 votes
              Vote
              Sign in
              Check!
              (thinking…)
              Reset
              or sign in with
              • facebook
              • google
                Password icon
                I agree to the terms of service
                Signed in as (Sign out)
                You have left! (?) (thinking…)
              • Improving the Customer Experience through Agile Innovation

                Anyone care about creating a great customer experience and improving their Net Promoter Score? You should!

                The future, the metaphorical keys to the kingdom, will belong to those that create the most awesome customer experiences.

                In this session, Zac will show you how to stop spinning your wheels and help you get there.

                16 votes
                Vote
                Sign in
                Check!
                (thinking…)
                Reset
                or sign in with
                • facebook
                • google
                  Password icon
                  I agree to the terms of service
                  Signed in as (Sign out)
                  You have left! (?) (thinking…)
                • 1 vote
                  Vote
                  Sign in
                  Check!
                  (thinking…)
                  Reset
                  or sign in with
                  • facebook
                  • google
                    Password icon
                    I agree to the terms of service
                    Signed in as (Sign out)
                    You have left! (?) (thinking…)
                  • Online Marketing for Small Business

                    It's simple: if you don't have an online visibility, you won't be found. And if you can't be found, you won't be able to generate new business!

                    In this session, we'll examine the best strategies to market a small business online. No matter what business you're in, these strategies will help you hit the ground running.

                    We'll touch on topics that include:
                    - Building an online brand
                    - Reputation development
                    - Social media marketing
                    - Content marketing
                    - Pay-per-click advertising
                    - Search engine optimization
                    - Importance of a mobile-friendly website

                    6 votes
                    Vote
                    Sign in
                    Check!
                    (thinking…)
                    Reset
                    or sign in with
                    • facebook
                    • google
                      Password icon
                      I agree to the terms of service
                      Signed in as (Sign out)
                      You have left! (?) (thinking…)
                    • Not Another Reorg !!

                      Companies struggle with organizational alignment, especially with marketing. Reorganizing seems to be an annual occurrence in many companies. Yet, it can be much more productive to step back and understand your goals and the state of the market and teams before automatically assuming that re organizing is the answer. This interactive session will cover the key factors that are driving organizational alignment today, and provide real-life examples of successes and failures. Come to this session armed with your questions and experiences to share.

                      34 votes
                      Vote
                      Sign in
                      Check!
                      (thinking…)
                      Reset
                      or sign in with
                      • facebook
                      • google
                        Password icon
                        I agree to the terms of service
                        Signed in as (Sign out)
                        You have left! (?) (thinking…)
                        1 comment  ·  Admin →
                      • How to Transition into Product Management

                        What's the best way to transition into a product management role? I'm suggesting this topic because I'm trying to make this transition from a non-tech real estate finance position and would like to hear from others who have switched into product management. I've heard it's good to network, build a product, read, take courses, etc, but there's only so much time/resources. Some have transitioned from a design role, engineering, or business. I'd like to hear about people's transition in a step by step way so I can make the same jump.

                        18 votes
                        Vote
                        Sign in
                        Check!
                        (thinking…)
                        Reset
                        or sign in with
                        • facebook
                        • google
                          Password icon
                          I agree to the terms of service
                          Signed in as (Sign out)
                          You have left! (?) (thinking…)
                        • You're Not Ready for Your Next Launch

                          Beyond the product launch checklist of tactical items to complete before the big day, this talk focuses on an audience-centric product launch approach that drives customer adoption. Learn best practices for launch techniques pre-launch, at-launch, and post launch.

                          38 votes
                          Vote
                          Sign in
                          Check!
                          (thinking…)
                          Reset
                          or sign in with
                          • facebook
                          • google
                            Password icon
                            I agree to the terms of service
                            Signed in as (Sign out)
                            You have left! (?) (thinking…)
                          • Case Studies: Personas In Action

                            Understanding buyers and their behavior is the main ingredient to high-performance marketing and innovation. Yet 60% of b-to-b organizations admit they don’t really understand or know their buyers. Learn how companies who have adopted personas leverage buyer insights to positively impact their messaging, content, and campaign strategies.

                            8 votes
                            Vote
                            Sign in
                            Check!
                            (thinking…)
                            Reset
                            or sign in with
                            • facebook
                            • google
                              Password icon
                              I agree to the terms of service
                              Signed in as (Sign out)
                              You have left! (?) (thinking…)
                            • Open Forum with authors Jeofrey Bean and Sean Van Tyne: What’s on your mind?

                              Join authors Jeofrey Bean and Sean Van Tyne for a real ProductCamp style discussion where the audience at the session selects the topics and determines the conversation.

                              It will be a surprise for us all – maybe we will talk about customer journey maps, personas, design thinking or driverless cars? Or could it be people and technology, speaking or user experience and product management. What’s on your mind?

                              Join Jeofrey Bean and Sean Van Tyne for this fun and lively session done the ProductCamp way!

                              9 votes
                              Vote
                              Sign in
                              Check!
                              (thinking…)
                              Reset
                              or sign in with
                              • facebook
                              • google
                                Password icon
                                I agree to the terms of service
                                Signed in as (Sign out)
                                You have left! (?) (thinking…)
                              • Customer Experience Rules! The strategy and tactics from customer experience leaders

                                Customer experience expert and author Jeofrey Bean will share some of the best practices in his new book (available Oct 15) “Customer Experience Rules! 52 best practices for a company to create a great customer experience.”

                                Going beyond branding, traditional customer service, and customer satisfaction, the customer experience encompasses every touch point a customer has with or about a company. Follow these rules in your business to craft the very best customer experience possible.

                                Jeof will share innovative yet practical insights about effective customer experience strategy and tactics from the leaders to improve customer engagement, loyalty and advocacy.

                                Like best-selling…

                                15 votes
                                Vote
                                Sign in
                                Check!
                                (thinking…)
                                Reset
                                or sign in with
                                • facebook
                                • google
                                  Password icon
                                  I agree to the terms of service
                                  Signed in as (Sign out)
                                  You have left! (?) (thinking…)
                                • User Stories, Epics, Features and More - Requirements in Agile

                                  We'll discuss how and why requirements are different with Scrum teams, how to write good user stories, how and why to break them down, tracking progress, and the collaborative nature of working with the teams to get clarity, options, trade-offs and estimates. Also, what is a Definition of Done, Definition of Ready, good acceptance criteria, and how to handle technical or non-user facing requirements, production issues and defects.

                                  22 votes
                                  Vote
                                  Sign in
                                  Check!
                                  (thinking…)
                                  Reset
                                  or sign in with
                                  • facebook
                                  • google
                                    Password icon
                                    I agree to the terms of service
                                    Signed in as (Sign out)
                                    You have left! (?) (thinking…)
                                  • The Role of Product Owner with an Agile Team

                                    How does your role change when you've suddenly become a Product Owner for a Scrum team? What does the need or expect from you? Can I tell the team what to do? How do we know when we'll be done without a project plan? We'll discuss this and the most common problems I've seen based on years of coaching and training at Yahoo!, EMC, Kaiser, Technicolor and more.

                                    25 votes
                                    Vote
                                    Sign in
                                    Check!
                                    (thinking…)
                                    Reset
                                    or sign in with
                                    • facebook
                                    • google
                                      Password icon
                                      I agree to the terms of service
                                      Signed in as (Sign out)
                                      You have left! (?) (thinking…)
                                    • CASE STUDY: How a 3 Week Social Media Campaign Gained 2 Million Pageviews and Raised $100K for Charity

                                      As a way to celebrate their 20th year in business, CU Direct, created the 20 for 20 Giveback Campaign. This online voting contest was held from December 2 – 22, 2014 and invited credit unions and the public to vote once daily for a Children’s Miracle Network hospital they wanted to receive a $20,000 donation.

                                      Learn how this campaign earned:
                                      2.1 Million Pageviews
                                      350K Votes cast
                                      3.5K YouTube views
                                      774K Mention reach on Twitter
                                      282k Reach on Facebook
                                      Press coverage online, in print and on ABC & NBC affiliates
                                      $100K donated to Children's Hospitals

                                      I will share the objectives of…

                                      35 votes
                                      Vote
                                      Sign in
                                      Check!
                                      (thinking…)
                                      Reset
                                      or sign in with
                                      • facebook
                                      • google
                                        Password icon
                                        I agree to the terms of service
                                        Signed in as (Sign out)
                                        You have left! (?) (thinking…)
                                        1 comment  ·  Admin →
                                      • User eXperience Design and Agile Development

                                        Our modern world runs on increasingly complex and sophisticated software systems that requires comprehensive design and development best practices to deliver an effective, efficient and delightful user experience. Agile is a software development methodology that, when integrating the User Experience (UX) design process, create loyal customers and sustainable, long-term revenue. In this session, you will learn:

                                        - What is the Agile development method
                                        - What are UX design best practices
                                        - How do you do UX design with Agile development

                                        33 votes
                                        Vote
                                        Sign in
                                        Check!
                                        (thinking…)
                                        Reset
                                        or sign in with
                                        • facebook
                                        • google
                                          Password icon
                                          I agree to the terms of service
                                          Signed in as (Sign out)
                                          You have left! (?) (thinking…)
                                        • Innovation and Design Thinking

                                          Innovation is powered by a thorough understanding of what people want and need in their lives. Design thinking is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. In these sessions you will learn:

                                          - The principles of Design Thinking
                                          - The Human-Centered Design process
                                          - How to use creative and open-ended practices with the measured, analytical methods to realize business goals, attract new customers and retain and grow current customers for greater revenue

                                          36 votes
                                          Vote
                                          Sign in
                                          Check!
                                          (thinking…)
                                          Reset
                                          or sign in with
                                          • facebook
                                          • google
                                            Password icon
                                            I agree to the terms of service
                                            Signed in as (Sign out)
                                            You have left! (?) (thinking…)
                                          ← Previous 1
                                          • Don't see your idea?

                                          Proposed topics for ProductCamp SoCal 2015

                                          Feedback and Knowledge Base