Proposed topics for ProductCamp SoCal 2015

ProductCamp follows a participant-driven “unconference” format. Session topics and presenters are not determined until participants vote AT THE EVENT on October 24.

This is the official topic proposal site, where interested subject matter experts submit their topic proposals for consideration by YOU at the event.

Below is a listing of topics that have been proposed so far for ProductCamp SoCal 2015. We invite you to “vote” for the topics you think would be interesting. The “votes” cast online are not counted when the agenda for ProductCamp SoCal is created on the morning of October 24.

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  1. Amazing interviews - questions product managers should ask customers

    In this session we'll review in rapid-fire format dozens of tips and examples that product managers can use when conducting customer interviews. This session covers:

    - 12 essential questions that help you uncover pain and value.
    - Techniques for achieving empathy during your interview
    - Practical tips for conducting and documenting interviews

    This session is conducted by Jim Semick who has conducted thousands of customer interviews to launch products including GoToMeeting, GoToMyPC, AppFolio, and ProductPlan.

    55 votes
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    • Features are not benefits: how to develop value propositions that sell

      Many product professionals often confuse features with benefits. However, this is the lazy way to market your products. Worst of all, it doesn't even work well. Your customers do not buy features from you, they buy solved problems. So why is it that so many product managers still struggle to articulate coherent value propositions that focus on solving the customer's pain points?

      This Value Proposition Workshop will develop attendee's practical skills to define the target audience, identify their pain points, articulate appropriate messaging, and position the products to sell. In addition to reviewing case studies and examples, attendees will be…

      45 votes
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      • You're Not Ready for Your Next Launch

        Beyond the product launch checklist of tactical items to complete before the big day, this talk focuses on an audience-centric product launch approach that drives customer adoption. Learn best practices for launch techniques pre-launch, at-launch, and post launch.

        38 votes
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        • Innovation and Design Thinking

          Innovation is powered by a thorough understanding of what people want and need in their lives. Design thinking is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. In these sessions you will learn:

          - The principles of Design Thinking
          - The Human-Centered Design process
          - How to use creative and open-ended practices with the measured, analytical methods to realize business goals, attract new customers and retain and grow current customers for greater revenue

          36 votes
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          • CASE STUDY: How a 3 Week Social Media Campaign Gained 2 Million Pageviews and Raised $100K for Charity

            As a way to celebrate their 20th year in business, CU Direct, created the 20 for 20 Giveback Campaign. This online voting contest was held from December 2 – 22, 2014 and invited credit unions and the public to vote once daily for a Children’s Miracle Network hospital they wanted to receive a $20,000 donation.

            Learn how this campaign earned:
            2.1 Million Pageviews
            350K Votes cast
            3.5K YouTube views
            774K Mention reach on Twitter
            282k Reach on Facebook
            Press coverage online, in print and on ABC & NBC affiliates
            $100K donated to Children's Hospitals

            I will share the objectives of…

            35 votes
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              1 comment  ·  Admin →
            • Not Another Reorg !!

              Companies struggle with organizational alignment, especially with marketing. Reorganizing seems to be an annual occurrence in many companies. Yet, it can be much more productive to step back and understand your goals and the state of the market and teams before automatically assuming that re organizing is the answer. This interactive session will cover the key factors that are driving organizational alignment today, and provide real-life examples of successes and failures. Come to this session armed with your questions and experiences to share.

              34 votes
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              • User eXperience Design and Agile Development

                Our modern world runs on increasingly complex and sophisticated software systems that requires comprehensive design and development best practices to deliver an effective, efficient and delightful user experience. Agile is a software development methodology that, when integrating the User Experience (UX) design process, create loyal customers and sustainable, long-term revenue. In this session, you will learn:

                - What is the Agile development method
                - What are UX design best practices
                - How do you do UX design with Agile development

                33 votes
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                • Crushing Job Search: Break the Rules, Cut the Line, Beat the Rest

                  This session is all about the product YOU!

                  Based on the principles of "Never Apply for a Job Again: Break the Rules, Cut the Line, Beat the Rest" (2012 Career Press, Amazon Bestseller), learn how to build relationships that pay off in jobs and opportunities.

                  From simple, everyday connections staring you in the face (ESPECIALLY HERE AT PRODUCTCAMP!) to strategically planned and executed "stealth" career campaigns, we'll cover the mindset and methods that get you to know and be known by folks of influence.

                  You've heard "it's not what you know, but who you know"? Let's cover the HOW-TO to…

                  32 votes
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                  • How insights from market research can help shape your brand and marketing strategy

                    Your brand is made up of so many different tangible and intangible attributes, as business leaders and marketers it’s essential you understand how they work together in defining your unique positioning, which ultimately drives your brand message to establish your image and build brand equity.

                    Whether you’re developing your brand or refining it, there are three areas you need to focus on to make sure it’s successful and enduring—these are Insights, Brand and Plan.

                    During the session, we will discuss the role research can play in defining your B2B brand and how it’s critical to understand the dynamics of the…

                    32 votes
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                    • Creativity, Innovation & the Product Manager

                      Product Managers (PM) are required to juggle multiple responsibilities while developing new ideas, processes, and products to create ongoing value. It is critical to understand the tools and techniques to enable systematic innovation to become a high-value PM and create long-term competitive advantages for your organization.

                      27 votes
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                      • The Role of Product Owner with an Agile Team

                        How does your role change when you've suddenly become a Product Owner for a Scrum team? What does the need or expect from you? Can I tell the team what to do? How do we know when we'll be done without a project plan? We'll discuss this and the most common problems I've seen based on years of coaching and training at Yahoo!, EMC, Kaiser, Technicolor and more.

                        25 votes
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                        • The Art of Networking

                          Statistics show that 75-80% of all jobs and new ventures are found through the art of networking, yet many people find themselves at a loss when it comes to utilizing this process to further their career or business. Many times they have let their network go dormant or have not made contacts with people in their industry and find themselves without a net to work. Yet, still other people commit major networking faux pas and blunders that limit their ability to connect with others and often create an unfavorable impression despite their best efforts. Be honest and ask yourself, do…

                          23 votes
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                          • User Stories, Epics, Features and More - Requirements in Agile

                            We'll discuss how and why requirements are different with Scrum teams, how to write good user stories, how and why to break them down, tracking progress, and the collaborative nature of working with the teams to get clarity, options, trade-offs and estimates. Also, what is a Definition of Done, Definition of Ready, good acceptance criteria, and how to handle technical or non-user facing requirements, production issues and defects.

                            22 votes
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                            • Product Management Teams That Make Dust vs. Those That Eat Dust

                              This town-hall style session will discuss 5 characteristics of product management & marketing teams that are entrusted to the driver’s seat (making dust) to lead the organization’s direction with a comparison to those who are being pulled along for the ride (eating dust).

                              18 votes
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                              • How to Transition into Product Management

                                What's the best way to transition into a product management role? I'm suggesting this topic because I'm trying to make this transition from a non-tech real estate finance position and would like to hear from others who have switched into product management. I've heard it's good to network, build a product, read, take courses, etc, but there's only so much time/resources. Some have transitioned from a design role, engineering, or business. I'd like to hear about people's transition in a step by step way so I can make the same jump.

                                18 votes
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                                • Improving the Customer Experience through Agile Innovation

                                  Anyone care about creating a great customer experience and improving their Net Promoter Score? You should!

                                  The future, the metaphorical keys to the kingdom, will belong to those that create the most awesome customer experiences.

                                  In this session, Zac will show you how to stop spinning your wheels and help you get there.

                                  16 votes
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                                  • Customer Experience Rules! The strategy and tactics from customer experience leaders

                                    Customer experience expert and author Jeofrey Bean will share some of the best practices in his new book (available Oct 15) “Customer Experience Rules! 52 best practices for a company to create a great customer experience.”

                                    Going beyond branding, traditional customer service, and customer satisfaction, the customer experience encompasses every touch point a customer has with or about a company. Follow these rules in your business to craft the very best customer experience possible.

                                    Jeof will share innovative yet practical insights about effective customer experience strategy and tactics from the leaders to improve customer engagement, loyalty and advocacy.

                                    Like best-selling…

                                    15 votes
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                                    • Panel Discussion - Ask a PM: Strategy Recommendations for Your 2016 Roadmap

                                      Come learn how other product managers are planning their 2016 product roadmap. In this panel discussion we will ask several product managers how they plan and communicate their strategy. The panel will also take questions from the audience.

                                      The panel will be moderated by Andre Theus from ProductPlan. Andre has worked with technology startups for over 15 years. Prior to ProductPlan Andre was with RightScale, Sonos, and Citrix.

                                      If you are interested in participated on our panel, please contact andre@productplan.com.

                                      13 votes
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                                      • Designing Product YOU: Your Presence, Your Brand, Your Pitch!

                                        You go about things a certain way. You bring certain qualities and skills to bear with everything you do. You bring a certain “thing” to everything you touch.

                                        But what is it? Can you convey it in a powerful and branded phrase? In 30 seconds, can you share your brand and direction so people want to jump on board your train?

                                        Walk out of this session in an hour with a personally branded 30-second pitch…something you can use for the rest of the day or the rest of your career.

                                        You’ll work in dyads and groups to design your compelling…

                                        12 votes
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                                        • When the cows come home: case studies in useless feature development

                                          You know that horrid and exasperating software application or website that you’re forced to use? It's enough to make you want to flip your desk over in a fit of rage. Unfortunately, it's all too common to come across software that is cumbersome, slow, unintuitive or more difficult to access than a locked down prison after an inmate riot.

                                          I argue that, sadly, this type of poor design is a deliberate choice. To be more accurate, the developers have essentially chosen not to focus on the user experience.

                                          The ideal experience is one in which the user will never have…

                                          12 votes
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